Wrapbook
Driving demo bookings for a SaaS brand with engaging visuals.
Google and
Social Media Marketing
Wrapbook, a leading SaaS platform for film and television productions, sought to increase demo bookings from potential clients. To achieve this goal, a comprehensive social and Google Ads campaign was launched to target production companies, independent filmmakers, and other industry professionals.
Despite the value proposition of Wrapbook’s platform, the company faced challenges in converting website traffic into qualified leads. While there was significant interest in the industry, capturing and nurturing potential clients to the demo booking stage proved difficult.
To address these challenges, a targeted advertising strategy was implemented, focusing on highlighting the key benefits of Wrapbook's platform and driving users to schedule a demo. Social media ads were designed to showcase the platform's features and user testimonials, while Google Ads were optimized to target specific industry keywords and demographics.
The combined efforts of social and Google Ads resulted in a significant increase in demo bookings for Wrapbook. Key metrics, such as click-through rates, conversion rates, and cost per acquisition, improved substantially. The campaign effectively reached the target audience, generating high levels of engagement and interest in the platform.
