Working Against Gravity
Drove 35x boost in click-through rates with a home page makeover.
Website
Redesign
Working Against Gravity was founded in 2014, a nutrition coaching company that provides customized meal plans and support for clients looking to improve their health, fitness, and athletic performance. Services include hiring a coach, becoming a coach, and online courses to help those looking to reshape the way they view nutrition.
Working Against Gravity had some difficulty in conveying their brand message and organization of content hierarchy on their website. Too much content created a misguided experience. The site layout and organization of the customer journey also affected the website, hurting conversions and customer lifetime value.
My initial hypothesis was that by fine-tuning small details on the site like margins, padding, spacing and by removing unnecessary content, along with site redesign, there would be higher CTR's and lower bounce rates.
A more curated display of the client's site that visually displays their website in a way that guides the user through the journey. In return, our client has seen a significant amount of conversions through their pages that have been optimized.
