Rattle
Optimizing landing page & google ads for SaaS brand.
Landing Page
& Google Advertising
Rattle, a startup focused on mapping and creating GTM strategies, approached us to refine their digital marketing strategy, aiming to maximize customer acquisition through an optimized landing page and targeted Google Ads campaigns.
As the Senior Graphic Designer, my role involved crafting a visually engaging, conversion-focused landing page to support Rattle's marketing efforts. Rattle faced challenges with low engagement and conversion rates from their existing landing page and ad campaigns. The visuals and structure didn't effectively convey their unique offerings or guide users towards conversion.
To address Rattle's engagement challenges, we implemented A/B testing for light and dark themes on the landing page to determine which resonated better with users. Additionally, we tested variations of hero copy, focusing on different value propositions to see which messaging drove the most conversions. These changes, combined with an updated visual hierarchy, ensured that the page’s design and content aligned seamlessly with Rattle's ad messaging, creating a more engaging user experience.
The redesigned landing page, paired with targeted Google Ads, resulted in a rapid 10% increase in click-through rates and a 12% lift in overall conversions. The improved visual hierarchy and focused messaging successfully engaged users, aligning the site’s aesthetic with the business objectives.
