Web Design & Development

Skygate Growth Strategies

Introduction

The Client

Skygate Growth Strategies is a strategic advisory firm specializing in helping companies optimize operations, scale efficiently, and drive growth.

Project Scope

The client needed a modern, conversion-focused landing page that effectively communicated their expertise and encouraged visitors to schedule a call. The page needed to be visually clean & professional to reflect credibility, user-friendly & high-converting, with clear messaging, and easily scalable, allowing future updates without breaking design consistency.

My Role

Web Designer & Webflow Developer

Creative Deliverable

Wireframing, UI/UX design in Figma, and no-code website development in Webflow.

Challenges

Content Hierarchy & User Flow

Prioritizing information in a concise, scannable format to guide users toward scheduling a call.

Design System Scalability

Ensuring the design was modular and easy to update in Webflow.

Balancing Visual Appeal & Professionalism

Creating a clean, authoritative look while keeping the brand engaging.

Mobile Optimization

Making sure the page performed flawlessly across all devices.

Creative Approach

Solution

Before jumping into design, I created low-fidelity wireframes to define the user flow and ensuring a seamless journey toward the call-to-action.

Content priority and visual balance were priority in structuring the page so that key value propositions were clear at a glance.

Moodboarding & Ideating

Using Figma, I created wireframes with section indicators showing a low-fidelity mockup of potential design layouts and flows. This helped the client provide feedback on the content they prioritized and how the content could look visually.

Based off of the feedback, I created 3 more variations to further gauge the clients interests and confirm which concept we would take to the next phase.

Concept Development

Before jumping into to the high-fidelity design phase, I wanted to ensure brand alignment and consistency throughout the project so using Figma's style library, I built a system that would be used throughout the project.

Execution & Refinement

I tested multiple desktop and mobile layout variations in Figma to ensure the best readability and flow before transitioning to Webflow. Every design choice, from spacing to typography, was intentional to create a cohesive and professional digital presence.

I developed a design system within Webflow, ensuring reusable elements, buttons, sections, and text styles were set up as global classes along with consistent spacing & typography. This made it so that the client can update content without breaking the design.