Web Design

Montserrat Floors

Introduction

The Client

Montserrat Floors is a premium flooring company specializing in high-end hardwood, luxury vinyl, and eco-friendly flooring solutions.

Project Scope

The client needed a sleek, modern website that would elevate their brand and showcase their product offerings through a visually rich, immersive experience.

My Role

Web Designer & Art Director – responsible for the website’s look and feel, layout, typography, and overall visual identity.

Creative Deliverable

Website design for the home, about, and resources page, optimized for both mobile and desktop responsive layouts.

Challenges

Visual Identity Alignment

Creating a design that reflects the brand’s premium and elegant aesthetic.

Aesthetic Balance

Using simple yet engaging typography and sophisticated colors without overpowering product imagery.

Scalability

Ensuring the website is visually striking across different devices.

Client Vision vs. Execution

Translating a luxury brand image into an intuitive, modern website with client collaboration.

Creative Approach

Solution

After researching the brand and its competitors, I aimed to create a sleek, editorial-style layout that would elevate the premium look and feel of Montserrat Floors.

I wanted to emphasize large, high-quality imagery with ample white space. I explored various color palettes and modern typography to create a more unique, engaging user experience.

Moodboarding & Ideating

I explored luxury interior design sites, high-end fashion brands, and editorial layouts for inspiration. Conducting competitive analysis and brand positioning, I found many sites to be outdated and clunky.

I used positioning to create a more personalized website that would resonate with the brand and its target audience.

I used journey maps to define potential user journeys in order for a seamless user experience.

The client's previous website was used to guide our decisions, in order to keep a similar layout that the client felt was necessary for the internal dev teams to quickly update on their end.

Concept Development

Initial wireframes emphasized information architecture, user flows, and potential section layout designs. The goal was to both gauge the client's preferences and be able to address the pain points that a user might experience.

Execution & Refinement

Once approved, I began designing high-fidelity, responsive designs, ensuring a seamless, appealing experience across mobile, tablet, and desktop.

It was my first time using design systems and libraries in order to maintain a cohesive visual identity across the site. Components were a new addition to my process and learned the value of having a system for such complex projects.