Ad Creative Support for Performance Marketing Campaigns
Enhanced Visuals + Performance KPIs = Increased Engagement
Wrapbook is a modern payroll and production management platform built for the entertainment industry.
Wrapbook's marketing team needed ad creative to support its growth strategy and presence across digital channels like Meta, Google, and LinkedIn. They needed a creative who could support ongoing production with speed, precision, and brand fluency.
Production Design Excellence for Paid Media Campaigns
As a production artist and designer, I partnered with Wrapbook’s performance marketing team to design static ad creatives across multiple platforms. My focus was on producing clean, on-brand visuals that clearly communicated Wrapbook’s unique value to its diverse user base.
This involved working within established brand guidelines while tailoring messaging and visual direction to specific audiences and objectives.
Deliverables included:
- Meta carousel and static ad variants
- Google Display Network banners
- LinkedIn static ad series targeting producers and studios
- Versioning and testing iterations for A/B testing
Elevated Visuals and Brand Engagement
My contributions enabled Wrapbook’s marketing team to launch and iterate on campaigns faster, helping them maintain visual consistency while adapting to evolving goals and performance insights.
This project emphasized the importance of scalable systems in ad production and reinforced how strong creative fundamentals directly support performance outcomes.
