Landing Page Launched in Webflow Built on a Scalable Design System
Building a Conversion-Focused Brand System from 0 to 1
Skygate Growth Strategies is a real estate investment platform offering accredited investors access to institutional-grade projects in partnership with JDS Development.
Skygate needed help with their digital brand systems and wanted a landing page to introduce their business model and drive high-net-worth qualified leads. As this was my first time building an intentional design system across Figma and Webflow, the challenge included both visual system setup and intuitive user flow aligned with UX principles to optimize for awareness and conversions.
UI-Driven Systems with UX-Thinking
I led the full design and build of the landing page, starting with content mapping and low-fidelity wireframes to define structure and flow. From there, I developed a visual design system in Figma, establishing typography, color, layout grids, and reusable components tailored to Skygate’s brand tone.
This system became the blueprint for development in Webflow, allowing for consistency, scalability, and efficient implementation. The final design balanced sleek aesthetics with conversion strategy using strong CTAs, trust signals, and responsive layouts to guide users from awareness to action.
A Scalable Digital System in Figma and Webflow
The project delivered a cohesive, scalable landing page that clearly communicated Skygate’s value and credibility. The design system streamlined both build and future iterations while reinforcing brand integrity.
This was a milestone in my growth as a visual designer, deepening my skills in system thinking, Webflow development, and design execution rooted in hierarchy, clarity, and intent.
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