Increased ROAS & Customer Engagement with Multi-Platform Strategy
Bringing Bold, Unique Style to Performance Marketing Creative
Kirrin Finch is a gender-defying clothing brand crafting menswear-inspired apparel designed to fit a range of female and non-binary bodies. Their mission blends style with inclusivity, sustainability, and social responsibility.
Kirrin Finch needed a consistent and scalable design system across its performance marketing channels to support its growth and reach new audiences. With ongoing campaigns across Meta, Google, Pinterest, and email, they needed a designer who could uphold brand integrity while adapting creative to ever-changing platform specs and seasonal campaigns.
Production-Ready Design with an Authentic Story
As a production artist and designer, I supported Kirrin Finch by designing and delivering a wide range of performance marketing assets. These included static ads for Meta, Google Display Network, and Pinterest, alongside email campaigns with occasional animated gif headers and on-site promotional banners.
My focus was on maintaining their brand's unique balance of bold expression and inclusive messaging, while ensuring every asset met technical specs and drove clarity, engagement, and click-throughs.
Consistent Creative Assets that Evoke Feelings of Inclusion
Working with Kirrin Finch sharpened my ability to design fast, within brand systems, and for performance-first outcomes. Through iterative collaboration with their marketing team, we launched creatives that remained visually consistent and on-message, even across high-volume production demands.
The experience reinforced the importance of brand-aligned visuals in building trust and recognition, especially for mission-driven businesses.
