Google Ads & Landing Page Design

Rattle

Introduction

The Client

Rattle, a platform that enhances sales and marketing performance through real-time Slack and Microsoft Teams integrations.

Industry

B2B SaaS - Workflow Efficiency Service

My Role

Senior Graphic Designer

Creative Deliverable

Custom landing page design, Google ads

Challenges

Communicating Rattle’s Value Proposition

Ensuring the visual and messaging hierarchy effectively conveyed how Rattle optimizes sales and marketing efficiency.

Designing for Performance Marketing

Creating high-converting ad creatives that drove engagement and optimized KPIs like CTRs and ROAS.

Maintaining Brand Consistency

Balancing creative exploration while staying within Rattle’s brand identity and voice.

Iterating Based on Data & Feedback

Using A/B testing insights to refine and enhance creative effectiveness.

Creative Approach

Solution

My approach focused on understanding Rattle’s target audience—sales and marketing professionals who rely on automation and integrations for efficiency.

Using user personas and A/B testing, I developed multiple variations of ad creatives and landing page assets, ensuring each design decision aligned with KPIs such as increased CTRs, conversions, and ROAS. By analyzing engagement data, I refined creatives to enhance clarity, engagement, and conversion rates.

Persona Example

Name

Harry

Age

Education

Bachelor's in Business Administration

Hometown

Dallas, TX

Family

Married, one child

Occupation

Director of Sales Operations

Problem Statement

Harry is a results-driven sales leader who needs an efficient way to streamline communication between sales and marketing because misalignment leads to lost revenue opportunities.

Goals

Improve team productivity by automating workflows.
Increase deal closures by reducing response times.

Frustrations

Time wasted on manual updates across multiple platforms.
Difficulty in tracking the impact of marketing campaigns on sales success.

Moodboarding & Ideating

I explored visual styles that balanced professionalism with an innovative tech-forward appeal. Moodboards included dynamic layouts, engaging typography, and subtle motion graphics to enhance engagement. Color schemes and imagery were chosen to evoke trust and efficiency, aligning with Rattle’s brand values.

Conceptualization & Execution

Based on initial sketches and feedback loops, I developed ad creatives and digital assets that visually narrated Rattle’s key benefits. I employed clear messaging, strong CTAs, and modern UI-inspired design elements to improve visual hierarchy. A/B testing results guided iterative refinements to enhance performance.

Project Shots

At A Glance

Outcome

Summary

The campaign resulted in a significant boost in engagement, with improved ad performance metrics across CTR and conversion rates.

A/B testing insights allowed us to refine creative elements for maximum impact, ensuring Rattle’s value proposition was communicated effectively. The work contributed to an overall increase in lead generation and user adoption.

My Direct Impact